Host Virtual Meetings & Events
Today, we’re going to talk about two products from Google that you can use and the nice thing is you don’t need any special software to use either tool. All you need is a device with a camera, a microphone, and an internet connection.
1.) Google Meet
Google Meet allows you to have free meetings using online videoconferencing. I use Meet every single day to talk to my work colleagues, and my family, and my friends.
Google Meet is the name of Google’s video conferencing product and it is free for everyone. It allows you to connect with your colleagues, and your friends, and your family anywhere around the world. It has easy-to-use controls that allow you to feel like you’re actually in the same room with the people that you’re meeting with. You’re actually all there together as if you were sitting in person.
If you are familiar with a product called Google Hangouts, Google Meet is the new name for the new product. So what is Google Meet? Google Meet is Google’s video call service and you can access that at meet.google.com and anybody can use it for free. There is also a business version of Google Meet and that allows things like more participants on a call. Now if you use G Suite, which is Google’s office productivity suite, Google Meet is already in there. It’s already a part of it so you can already use these tools.
In fact, between now and September 30, 2020, every G Suite customer is going to have access to all of the advanced features of Google Meet. For example, you can have a meeting that includes up to 250 participants. With the business version of Google Meet and within G Suite, you can record your meetings and for everyone, all of your meetings and recordings are secure and encrypted.
You can learn more about security with Google Meet by visiting g.co/meet/secureconnections.
2.) YouTube Live
This is an option that allows you to Livestream your content to a wider audience on the internet via YouTube. This one also allows you to broadcast to a much wider audience. YouTube Live is a streaming service that’s built into YouTube. It means that you can broadcast your message in real-time to a wide audience.
Here are some ideas to get you started. Maybe you have events or meetings at your place of business and you can’t do that right now. But instead, you could use YouTube Live to host that virtual event and let everybody join in from afar, or maybe you have a Q&A session with a product expert and they can answer questions about your products, your services, your industry, something that people are interested– that your customers are interested in And because it’s real-time, people who are watching the broadcast can then submit questions. They can call, or email, or tweet them in, and then you’ll be able to answer them during that broadcast.
You can also use it as a way to show an unboxing video. You could show them in real-time how to assemble and use one of your products and they can actually see it live and in action. So get creative and think about different ways that you can use Livestream technology to support your business.
Let’s go over a few checklists to help you manage that process. First of all, before you try a Livestream, make sure that you test your full setup. That includes everything– your microphone, your camera, anything that you’re planning to do to make sure that it looks good and that it sounds good. Once you’re comfortable that you are ready from a technology perspective to run that Livestream, you want to actually think of about, well, when is it going to happen? If it’s a Livestream that’s going to happen in the future that you want to promote, perhaps you want to set it up and schedule it. Also, remember that you need to enable live streaming in your account at least 24 hours in advance.
Now when you are creating that Livestream, perhaps something that you’ve scheduled for the future, make sure that you write a clear description so people will know what to expect when they actually join the Livestream. And that last step when we were adding a thumbnail, it can either be a screenshot of you on camera or you can actually upload a photo from your computer. If you do that, you want to choose a clear, high contrast thumbnail image that really sells what that Livestream is going to be about.
Learn More: Three important updates to make now
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