Li Edelkoort

A blank page for a new beginning

Li Edelkoort is regarded as one of the world’s most influential trend forecasters, advising global consumer brands. In 2003, Time magazine named her one of the 25 most influential people in the world.

Here’s what she had to say about the coronavirus:

Events should “stop organizing today”

“The impact of the coronavirus will be layered and complex, going from disbelief and social reassurance to the progressive perception of the impact on our lives to an eerie apprehension of what the scenarios might be, to the realization of eventual solutions by self-separation in society and self-contained offices, ateliers and retreats.”

“It is hard to understand the math with the numbers jumping so quickly in short periods of time, hence the continuous disbelief.”

“Anyone still planning public events in the coming months might as well stop organizing today and find innovative ways to communicate and relay the information differently.”

For entrepreneurs, it’s time to start the process of reinvention and transformation. We don’t need to wait until this crisis is over to start imagining a new world for our families and our businesses.

Read her full interview here:

Li Edelkoort

On the Slowdown podcast, Edelkoort talks about the importance of slowing down and suggests that if we all thought more deeply about time the world would be a very different—and far better—place.

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