Who we are

We’re two female founders in the business of helping you run your business. With 17 years doing branding and websites for customers big and small, we’re giving you our best so that you can continue to do what you do best: be a BOSS.

Kalika Nacion Yap


Kalika Yap is a thriving serial (concurrent) entrepreneur whose businesses include award-winning brand agency Citrus Studios, Luxe Link, the Waxing Co.,  the Tangerine Co. & the Orange and Bergamot. She is the current President of the Entrepreneur’s Organization, Los Angeles Chapter.

Her companies have been featured in publications such as Entrepreneur, Inc., Wall Street Journal, LA Business Journal, The Huffington Post, The Today Show, CNN, MSNBC, Business Rockstars and Microsoft.

A native of Honolulu, Hawaii, Kalika started out working as a journalist for CNBC and Bloomberg after graduating from NYU, before making the move to the West Coast — the first step on her continuous entrepreneurial journey.

Kalika defines success not just by her businesses’ bottom line. Her time at the J Paul Getty Trust infused in her the importance of giving back. She integrates the value-based culture of philanthropy within all her business units and has been an active member of key entrepreneur groups such as Entrepreneur’s Organization and the National Association of Women Business Owners.

Kalika has been honored by the Asian Business Association, LA Business Journal, Anti-Defamation League as well as Farmers Insurance, HOPE (Hispanas Organized for Political Equality), and the California Latino Legislative Caucus. Her first company Citrus won the Technology Firm of the Year Award by the Asian Business Association.

As devoted as she is to her businesses, Kalika’s husband Rodney Yap and their two daughters Malia and Kailani are her greatest treasure and she loves spending her off time with them in their home in the Pacific Palisades.

“Live as if there was no tomorrow. Learn as if you'll live forever."

Raymond "RJ" Jones


Raymond "RJ" Jones is the head of investor & corporate relations for Zillow Group, where he engages with institutional investors and regularly presents the Zillow Group story to investor, industry and consumer audiences. RJ is also a co-founder of Orange & Bergamot, a branding SaaS venture, and Traaqr, an advertising attribution technology company. RJ currently serves as a member of the board of directors at RG Fiber, a gigabit internet service provider to rural U.S. communities; at SkyCorp, an orbital assembly spacecraft manufacturer for private and government entities; and at InAssist, a consumer driven health insurance auditing service provider. He previously held positions at Ragen Mackenzie of Wells Fargo, Nordstrom and Russell Investments, all related to capital markets.

Before embarking on a civilian career, RJ was a Commissioned Officer in the United States Army. His assignments included company commander and platoon leader positions as a qualified airborne ranger and senior parachutist, with deployments for peace enforcement, peacekeeping and humanitarian missions. He holds a bachelor's in Systems Engineering from the United States Military Academy and an MBA from the Foster School of Business at the University of Washington.