Who we are

We’re two female founders in the business of helping you run your business. With 17 years doing branding and websites for customers big and small, we’re giving you our best so that you can continue to do what you do best: be a BOSS.

Kalika Nacion Yap


Kalika Yap is a thriving serial (concurrent) entrepreneur whose businesses include award-winning brand agency Citrus Studios, Luxe Link, the Waxing Co.,  the Tangerine Co. & the Orange and Bergamot. She is the current President of the Entrepreneur’s Organization, Los Angeles Chapter.

Her companies have been featured in publications such as Entrepreneur, Inc., Wall Street Journal, LA Business Journal, The Huffington Post, The Today Show, CNN, MSNBC, Business Rockstars and Microsoft.

A native of Honolulu, Hawaii, Kalika started out working as a journalist for CNBC and Bloomberg after graduating from NYU, before making the move to the West Coast — the first step on her continuous entrepreneurial journey.

Kalika defines success not just by her businesses’ bottom line. Her time at the J Paul Getty Trust infused in her the importance of giving back. She integrates the value-based culture of philanthropy within all her business units and has been an active member of key entrepreneur groups such as Entrepreneur’s Organization and the National Association of Women Business Owners.

Kalika has been honored by the Asian Business Association, LA Business Journal, Anti-Defamation League as well as Farmers Insurance, HOPE (Hispanas Organized for Political Equality), and the California Latino Legislative Caucus. Her first company Citrus won the Technology Firm of the Year Award by the Asian Business Association.

As devoted as she is to her businesses, Kalika’s husband Rodney Yap and their two daughters Malia and Kailani are her greatest treasure and she loves spending her off time with them in their home in the Pacific Palisades.

“Live as if there was no tomorrow. Learn as if you'll live forever."

Erika Brechtel


For the past 15 years, Erika Brechtel has worked with clients like Gray Malin, Rebecca Atwood, Lulu & Georgia, Vanilla Bake Shop, Ponte Winery, Jellypop Shoes and Million Dollar Baby to create unique brand identities, photography art direction and styling, and digital and print design. Featured in SELF Magazine, The Huffington Post, Refinery 29, The Everygirl, Glitter Guide, Adore Home, The OC Register, and on the cover of OC Family Magazine, Erika also contributes hosted content and interviews for EO (Entrepreneur's Organization) and Inc.com, leads branding workshops and speaks at events, most recently at the LA Business Journal Women's Summit, the LA County Women's Leadership Conference, and Entrepreneur's Organization's global EO24 virtual day. Since 2010, Erika has led an editorial team to provide curated and original lifestyle content in design, home, fashion, fitness, beauty, food, travel and art on ‘The E List’ at erikabrechtel.com.

Erika originally hails from the North Shore, Oahu, Hawaii, and received a magna cum laude degree at UCLA while playing collegiate women’s soccer. Through years lived in New York City, the Bay Area, Orange County and now Santa Monica, California, giving back to her community has been a fundamental part of her life, volunteering for organizations such as the UCLA Watts Tutorial Program, L.A. Works, NYC’s Lower East Side Girls Club, Project SOAR in Marrakech, and recently on the Board of Directors of the Junior League of Orange County, California (JLOCC).

Erika maintains her well-being through quality time with friends and family, being mom to an energetic and inquisitive 8 year-old girl, advocating for and connecting with women, reading, art, travel, meditation, and spin.

“Get clear about who you are and what you stand for, and you'll attract the same.”

Raymond "RJ" Jones


Raymond "RJ" Jones is the head of investor & corporate relations for Zillow Group, where he engages with institutional investors and regularly presents the Zillow Group story to investor, industry and consumer audiences. RJ is also a co-founder of Orange & Bergamot, a branding SaaS venture, and Traaqr, an advertising attribution technology company. RJ currently serves as a member of the board of directors at RG Fiber, a gigabit internet service provider to rural U.S. communities; at SkyCorp, an orbital assembly spacecraft manufacturer for private and government entities; and at InAssist, a consumer driven health insurance auditing service provider. He previously held positions at Ragen Mackenzie of Wells Fargo, Nordstrom and Russell Investments, all related to capital markets.

Before embarking on a civilian career, RJ was a Commissioned Officer in the United States Army. His assignments included company commander and platoon leader positions as a qualified airborne ranger and senior parachutist, with deployments for peace enforcement, peacekeeping and humanitarian missions. He holds a bachelor's in Systems Engineering from the United States Military Academy and an MBA from the Foster School of Business at the University of Washington.