What does everyone in the modern world need to know? You are the books you read, the movies you watch, the people you hang out with and the conversations you engage in. Be careful what you feed your mind with. Here are some of the many...

CASE STUDY: TOMS   TOMS shoes became all the rage just over a decade ago, and since then we as a society of well-dressed and cozy individuals have had a hard time letting them go. Better yet, the company doesn’t just make comfortable yet stylish shoes; it’s...

CASE STUDY: AMAZON   From everyday goods to that one obscure product you’ve been researching for months, Amazon has changed the way we shop online. As a result, the company’s CEO is worth over $100 billion, making him the wealthiest business leader in history. Amazon is a trendsetter...

CASE STUDY: BUZZFEED   Any avid social media user knows Buzzfeed. The independent digital media company is famous for its personality quizzes and its free-spirited editorials. And while some consider Buzzfeed a product of millennial culture, the website has cemented its relationship with older generations with its...

CASE STUDY: NIKE   Nike claims that its mission is to “do everything possible to expand human potential.”  Forbes considers Nike the #1 sports brand in the world, above equally recognizable brands like Adidas and Reebok. Many of America’s most famous athletes wear and endorse Nike shoes...