Your Primary Brand Personality is

The BFF

THE MAIN IDEA

You’re reassuring, comforting, and loved by nearly everyone. People come to you because you’re reliable. You don’t believe in frivolities; instead, you’d rather give the people what you know they want and need.

Your Strengths

Timeless

Minimalistic

Consistent

Trustworthy

Inclusive

Kindred Brands

Cocacola logo
Target
Nordstrom

Take Action

To optimize your strengths:

1

Enact quality control measures to make sure you’re providing a reliable and consistent product every time.

2

Stay in touch with your core audience’s changing needs. You can do this via surveys, social media engagement, and directly speaking with your customers or clients.

3

Ask yourself if all the features of your product or service are truly necessary. Make sure to only offer what people need—customers and clients like you because you avoid fluff.

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