Your Primary Brand Personality is

The Gem

THE MAIN IDEA

You often put others’ needs before your own and consider the “greater good” with everything you do. People come to you for love and comfort, and you’re happy to provide that support. Few are as good at reading others’ needs as you are.

Your Strengths

Protective

Sensitive

Receptive

Trustworthy

Incredibly supportive of others’ growth

Kindred Brands

Lush fresh handmade cosmetics
WWF
TOMS one for one

Take Action

To optimize your strengths:

1

Keep a close eye on your core audience’s needs. These needs are apt to change over time, and if you can be the first to meet them, people will come to trust and prefer your brand.

2

Consider the consequences of all your actions before you take them. Thoughtfulness is extremely admirable in today’s consumer climate.

3

Practice high-quality customer care.

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