You Primary Brand Personality is
You march to the beat of your own drum. You’d rather stand out than blend in, and it shows in the things you do and create. You’re confident enough in your own abilities that you don’t worry about what others think―you just do what you know is right.
Here are some top brands that share the same archetype as your brand
Here is a celebrity who has a similar archetype as your brand
To optimize your strengths:
Courage is contagious; if you carry yourself and your work with pride, your customers and clients will quickly find confidence in you. Make it clear that your product or service is the obvious choice.
Direct attention to the ways in which your product or service is different from the competition.
Always do the right thing, even if it means breaking a norm. Your core audience will admire you for it.