The Rebel - Orange and Bergamot

You Primary Brand Personality is

The Rebel

The Main Idea

You march to the beat of your own drum. You’d rather stand out than blend in, and it shows in the things you do and create. You’re confident enough in your own abilities that you don’t worry about what others think―you just do what you know is right.

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Your Strengths

  • Brave
  • Self-assured
  • Changemaking
  • Inspirational
  • Ability to forge your own destiny

Kindred Brands

Here are some top brands that share the same archetype as your brand

Kindred Personality

Here is a celebrity who has a similar archetype as your brand

Steve Jobs

American entrepreneur

Take Action

To optimize your strengths:


Courage is contagious; if you carry yourself and your work with pride, your customers and clients will quickly find confidence in you. Make it clear that your product or service is the obvious choice.


Direct attention to the ways in which your product or service is different from the competition.


Always do the right thing, even if it means breaking a norm. Your core audience will admire you for it.

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