#1: Find Your Own Unique Brand Style
Create an inspiration board to use as a ruler by which to build & measure your look & feel.
#2: Deliver a Consistent Stylistic Message
Find a muse (or two or three).
Ask yourself, “What would [insert muse here] do?”
#3: Build Brand Name Recognition
#4: Create Brand Quality
Invest in professional photography & shoot styling.
We live in an imagery-driven society; it is well worth it.
#5: Ensure Brand Endurance
Be master & commander of telling your own brand story.
Don’t leave it up to others to fill in the blanks.
Originally published on erikabrechtel.com