CASE STUDY: TOMS   TOMS shoes became all the rage just over a decade ago, and since then we as a society of well-dressed and cozy individuals have had a hard time letting them go. Better yet, the company doesn’t just make comfortable yet stylish shoes; it’s...

CASE STUDY: AMAZON   From everyday goods to that one obscure product you’ve been researching for months, Amazon has changed the way we shop online. As a result, the company’s CEO is worth over $100 billion, making him the wealthiest business leader in history. Amazon is a trendsetter...

CASE STUDY: BUZZFEED   Any avid social media user knows Buzzfeed. The independent digital media company is famous for its personality quizzes and its free-spirited editorials. And while some consider Buzzfeed a product of millennial culture, the website has cemented its relationship with older generations with its...

CASE STUDY: NIKE   Nike claims that its mission is to “do everything possible to expand human potential.”  Forbes considers Nike the #1 sports brand in the world, above equally recognizable brands like Adidas and Reebok. Many of America’s most famous athletes wear and endorse Nike shoes...

CASE STUDY: PATAGONIA   Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Using this sentiment as a guide, Patagonia has become one of the top “outdoorsy” companies in the world, with a...

CASE STUDY: RED BULL   Since its creation over 30 years ago, Red Bull has become one of the most recognizable beverages in the world.  Most people associate the company with strength, energy (duh), and courage. Red Bull has sold over 68 billion cans of its namesake...