Explorer Case Study
CASE STUDY: PATAGONIA
Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Using this sentiment as a guide, Patagonia has become one of the top “outdoorsy” companies in the world, with a logo just about everyone knows and loves.
But how does a major company remain individualistic? How does it continue to care for the environment around it? Here’s how Patagonia is a classic example of the explorer.
- Patagonia started as a small business that built tools for climbers. While the company’s catalogue has certainly grown, it sticks with one central theme: equipment for outdoor “silent sports,” like trail running, fishing, and more. By expanding to other silent sports, Patagonia was able to stay true to its origin while exploring new avenues.
- The company donates its time, services, and at least 1 percent of its sales to grassroots environmental organizations around the world.
- Patagonia reduces its impact on the environment by using organic cotton, recycled polyester, and dyes that are safe for the earth.
- Patagonia’s products are made with “simplicity and utility” in mind, making them perfect for those with dreams to chase.
- Beginning in 1990, Patagonia has published field reports that offer glimpses of nature by people from all walks of life.
Other figures with the “explorer” personality type are Starbucks and Range Rover. What core similarities do you see between these names and Patagonia?