CASE STUDY: AMAZON

Futurist Case Study

CASE STUDY: AMAZON

 

From everyday goods to that one obscure product you’ve been researching for months, Amazon has changed the way we shop online. As a result, the company’s CEO is worth over $100 billion, making him the wealthiest business leader in history.

Amazon is a trendsetter because of its resilience and willingness to explore the unconventional. But how does the company put those values into action? Here are a few examples for how Amazon has made itself the ultimate futurist. 

  • One-click purchasing and fast shipping  reduce the amount of time customers spend shopping and waiting for their items to arrive. 
  • The company is always looking for innovative ways to get their products to shoppers even faster. So far, Amazon has made Prime Now, a 2-hour delivery service, available in major cities, and considered using delivery drones to drop off goods in record time. 
  • Amazon.com is accessible. The website is easy for anyone to navigate, from the tech savvy to, well, the not-so-tech savvy.
  • Amazon isn’t just a retailer. The company also invents, produces, and sells tech gadgets like the Kindle, Echo, and Fire stick. 
  • Amazon has combined shopping with donating to charity. With Amazon Smile, shoppers can donate 0.5 percent of their purchase totals to the non-profit organization of their choice. 

 

Other big names that share the “futurist” archetype are Elon Musk and GE. What core similarities do you see between these figures and Amazon?

Sharing is caring! 🙂