Little Brand Book: The Geek
We believe that to be successful in today’s world, you need to be authentic to who you are, and aligned with the right audience. In an oversaturated marketplace, you can then build trust, and ultimately, brand devotion.
But in order to be authentic, we need to first figure out who we are and what we do best. This is where The Brand Code fits in. Every brand we’ve come across in our combined 30+ years of branding fits into 12 core brand personalities. Once you identify yours, you’ll know how to work it in your own unique way.
In this document you’ll find:
Be a boss,
Guess what Duke University Grad student Lindsay Riley’s archetype and get a signed copy of the Little Brand Book!
You have two core archetypes that determine your brand archetype.
You’re always the SMARTEST one in the room. Not only do you have a wealth of wisdom and knowledge, but you also have a quick wit that makes you one of the sharpest knives in the drawer. You think through your methods before putting them into action, which drives exceptional results.
You’re an OPTIMIST with a knack for finding the silver lining in any situation. You approach challenges with a twinkle in your eye and an abundance of courage.
YOUR BRAND’S FIRST ACTION STEPS
Take pride in your ability to learn from any experience. Soak up knowledge like a sponge, and use that knowledge to become more confident in meeting your audience’s needs. You can do this by . . .
Finding the silver lining in not-so-ideal situations.
Listening to people’s stories and opinions.
Striving to understand why certain market trends occur.
Be the brand that offers a ray of sunshine on an otherwise gloomy day. Deliver happiness, hope, and laughter to your audience in the best way you know-how. You can do this by . . .
Prioritizing relationships with your customers or clients.
Posting fun or humorous content to your social media pages.
Emphasizing the positives in all situations.
YOUR NEXT STEPS
Now that you’ve identified your brand personality, take advantage of a free brand audit! Contact us at brandsquad@orangeandbergamot. com to schedule a video conference session with an O&B Brand Squad Agent!
From websites to digital marketing to logos and templates, we offer a wide range of products to help you get your brand on the right track. Be sure to check out orangeandbergamot.com for our products and package pricing
Not ready to take these steps? We get it, we still got you! Stay in the know and get free tips and invites to upcoming workshops that will help steer your brand in the right direction until you’re ready to take it to the next level. Sign up for our email list on orangeandbergamot.com!
Be a boss,
Lindsay review of Little Brand Book: Click here.
KALIKA YAP, AUTHOR OF LITTLE BRAND BOOK, SHARES HER BRANDING INSIGHTS
As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.
Read more here.