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Reading List: Become The Ultimate Brand Boss

TIME TO GET INSPIRED AND BECOME THE ULTIMATE BRAND BOSS. Inspiration and knowledge can come from an array of sources like taking classes, traveling, and meeting new people. One way we love to expand our own knowledge about business and entrepreneurship is by reading tips from experts. Our list of must-reads covers topics like the importance of branding, why some companies succeed while others decline, and how to achieve a work-life balance. Make sure to add these insightful books to your reading list.

“Good to Great” by Jim Collins

“Good to Great” by Jim Collins

Learn why some companies fail and others succeed and what you can do to start out strong from the beginning. There will be questions that will be answered in this book, questions such as: “What is a “Great” company?”,  and “What is the performance of Good to Great companies?”.

Good to Great also features the following key concepts:

The Challenge:

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

The Study:

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards:

Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.

The Comparisons:

The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great.

The Findings:

The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

*Level 5 Leaders

*The Hedgehog Concept

*A Culture of Discipline

*The Flywheel and the Doom Loop

You can check out the Book here.

Ted Talks” by Chris Anderson

“Ted Talks” by Chris AndersonDiscover how to be as strong of a public speaker as your favorite Ted Talk presenters.

Since Chris Anderson took over TED in 2001, he has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. How talk can motivate a room full of people and changed their overview in many things, and how powerful talks can be than anything written form.

Chris has worked with all TED Speakers who inspired not only me but a lot of people including you, and in this book he shares insights from favorites speakers such as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more, they shared their insights starting from how to craft your talks and how can you be an effective speaker on stage.

So if you are planning to become an impactful speaker, and you are ready to share your ideas with other people, TED Talks: The Official TED Guide to Public Speaking is a must-read book.

You can check out the Book here.

Fascinate” by Sally Hogshead

“Fascinate” by Sally Hogshead

A full guide on how to capture the attention of your desired audience in a cluttered world.

Fascinate” will teach you how your brand is already applying one of the seven Advantages Hogshead describes here:  Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

You can check out the Book here.

Mindset” by Carol Dweck

“Mindset” by Carol Dweck

Find out how changing your attitude can truly benefit your business. In this book, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., shows how the way we think about our talents and abilities can affect our success.

She also introduced phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset in this edition.

You can check out the Book here.


The Brand Flip” by Marty Neumeier

“The Brand Flip” by Marty Neumeier

This book explores how to transform your company to sell meaning rather than products and services.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

You can check out the Book here.

Happy reading! and Become The Ultimate Brand Boss

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