Founded in 2016, we’ve been branding clients (big and small) for over 21 years. We’re giving you our absolute best so you can continue to do what you do best: Be a Boss!

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Kalika Yap
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Who We Are - MEET OUR BOSS! Kalika Yap of orange and bergemot

“Live as if there was no tomorrow. Learn as if you’ll live forever.”

Kalika Yap


Kalika Yap is a thriving serial (concurrent) entrepreneur whose businesses include award-winning brand agency Citrus Studios, Luxe Link, the Waxing Co., the Tangerine Co. & the Orange and Bergamot. She is the current President of the Entrepreneur’s Organization, Los Angeles Chapter.

Her companies have been featured in publications such as Entrepreneur, Inc., Wall Street Journal, LA Business Journal, The Huffington Post, The Today Show, CNN, MSNBC, Business Rockstars and Microsoft.

A native of Honolulu, Hawaii, Kalika started out working as a journalist for CNBC and Bloomberg after graduating from NYU, before making the move to the West Coast — the first step on her continuous entrepreneurial journey.

Kalika defines success not just by her businesses’ bottom line. Her time at the J Paul Getty Trust infused in her the importance of giving back. She integrates the value-based culture of philanthropy within all her business units and has been an active member of key entrepreneur groups such as Entrepreneur’s Organization and the National Association of Women Business Owners.

Kalika has been honored by the Asian Business Association, LA Business Journal, Anti-Defamation League as well as Farmers Insurance, HOPE (Hispanas Organized for Political Equality), and the California Latino Legislative Caucus. Her first company Citrus won the Technology Firm of the Year Award by the Asian Business Association.

As devoted as she is to her businesses, Kalika’s husband Rodney Yap and their two daughters Malia and Kailani are her greatest treasure and she loves spending her off time with them in their home in the Pacific Palisades.

Kalika Yap is the author of Little Brand Book. Kalika riffed on the time-worn idea of archetypes to create an entirely new archetype code that can spark ideas for tweaking your brand strategy in accordance with your company’s “innate personality.



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