3 Immutable Laws of Branding
In this topsy turvy world, there are some branding laws that remain immutable.
Branding is about timing, consistency, and perception.
Law of Timing
The key to great branding is to get the right message to the right person at the right time. Don’t hock your wares or sell products when it’s not appropriate.
Law of Consistency
43% of consumers say they want to hear from the brands they love and trust. Continue to send regular communication to your clients and the team.
Law of Perception
Branding is not what you say it is, it’s what they say it is.
Check your reputation online, set up google alerts so you’re notified when your company is mentioned.
Strive for a 4 3/4 star rating on Yelp unless you own a medical facility which then you should strive for 5 stars.
Through it all, the brands who weather this challenge by remembering these laws will be the ones who align with their purpose and their customers.
Through it all, the brands who weather this storm and stay closest to their customer will put a WIN in windfall and put a STAR in starting over.
What will you do?
“When I work, I work very fast, but preparing to work can take any length of time.”
— CY TWOMBLY
“With the new day comes new strength and new thoughts.”
— ELEANOR ROOSEVELT
OUR UPCOMING EVENTS
Webinar: Mindfulness in a Time of Uncertainty: Tools, Tactics, and Outlook with Brian Shiers
Join Bridget Sampson and Dr. Melissa Kwak, MD, for weekly COVID-19 coaching and medical updates workshops.
Thursday, April 16 11am
Live Virtual Event
Tuesday, April 14, 2020
Stay Tuned for Details!
“Well done is better than well said.”
— BENJAMIN FRANKLIN
My book comes out April 14, 2020! My goal is to sell 25,000 copies!
My goal is to help 1M female founders change the world! Please share with a female entrepreneur or aspiring one!