Business Come Before The Brand
Your business needs to come before the brand — there I said it.
You don’t have a business if you don’t have customers.
See if you can sell your products or services first. . .
Have a one page plan for your business and your brand – and know that it will evolve.
As I honed what I wanted my companies to stand for — I changed my branding for my first company Citrus Studios three times over the past 22 years in business and Luxe Linke twice in 15 years and Orange & Bergamot twice in eight years.
Have you changed the purpose and direction of your business?
How did you reflect it in your brand?
Do share! I’d love to learn from you!
“Women are creative, intuitive, and constant problem solvers! And that’s what an entrepreneur is! A problem solver! I’m hoping more women join the ranks of entrepreneurship. We can see solutions!”
― Conversations With Warrior Women Podcast: Kalika Yap Inventor, Author & Entrepreneur
Women are not born Warriors, they become them. The road to becoming a warrior is laden with needy children, headstrong husbands, demanding bosses and if you’re lucky, some amazing girlfriends and mentors.
“All the toxic lies people tell themselves like: “money is evil”… NO. Money is energy and a tool that you can harness to help you and others succeed!”
― Conversation With Warrior Women Podcast: Kalika Yap, Inventor, Author, & Serial Entrepreneur
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years.
“Do you have a purpose? Are you giving back? Purpose is a powerful thing. I believe the companies that make the most money are purpose driven.”
― Conversation With Warrior Women Podcast: Kalika Yap, Serial Entrepreneur