World Changer Case Study: AMAZON

World Changer Case Study



From everyday goods to that one obscure product you’ve been researching for months, Amazon has changed the way we shop online. As a result, the company’s CEO is worth over $100 billion, making him the wealthiest business leader in history.

Amazon is a trendsetter because of its resilience and willingness to explore the unconventional. But how does the company put those values into action? Here are a few examples for how Amazon has made itself the ultimate world changer

  • One-click purchasing and fast shipping reduce the amount of time customers spend shopping and waiting for their items to arrive. 
  • The company is always looking for innovative ways to get their products to shoppers even faster. So far, Amazon has made Prime Now, a 2-hour delivery service, available in major cities, and considered using delivery drones to drop off goods in record time. 
  • is accessible. The website is easy for anyone to navigate, from the tech savvy to, well, the not-so-tech savvy.
  • Amazon isn’t just a retailer. The company also invents, produces, and sells tech gadgets like the Kindle, Echo, and Fire stick. 
  • Amazon has combined shopping with donating to charity. With Amazon Smile, shoppers can donate 0.5 percent of their purchase totals to the non-profit organization of their choice. 


Other big names that share the “world changer” archetype are Elon Musk and GE. What core similarities do you see between these figures and Amazon?

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