Idealist Case Study
CASE STUDY: BUMBLE
Bumble is one of the US and UK’s top dating apps, preceded only by Tinder and Plenty of Fish. Overall, Bumble has a positive reputation for being more for “serious daters,” or those looking for a long-term relationship. The app’s branding is also extremely adorable.
How does Bumble remain so popular (and so preferred) when there are a hundred other dating apps available for download? Here, we’ll go over a few ways in which Bumble exemplifies the idealist spirit.
- Bumble views emotions as a virtue, not as a roadblock to success. After all, who doesn’t want to fall in love or meet their partner in crime?
- The company understands that dating apps can pose unique safety risks and puts a great deal of effort into preventing dangerous scenarios. On Bumble, only women can begin a virtual conversation, and that can only be done if two users have mutually shown interest in each other. If a user makes another person feel unsafe, that person can report the user on the app and block all future contact from them.
- Bumble understands that not all meaningful relationships are romantic in nature. The company recently launched Bumble BFF and Bumble Biz, which allow users to meet their next best friend and expand their professional networks, respectively.
- Bumble’s visual branding is light, modern, and flirty.
- The company maintains a blog called The Beehive, which offers everything from city guides to dating tips and articles on health and wellness.
Other figures with the “idealist” personality type are Victoria’s Secret and Godiva. What core similarities do you see between these names and Bumble?